1379) B. F. Skinner

Burrhus Frederic Skinner (1904 – 1990). American psychologist, behaviourist, author, inventor, and social philosopher. He was a professor of psychology at Harvard University from 1958 until his retirement in 1974.Considering free will to be an illusion, Skinner saw human action as dependent on consequences of previous actions, a theory he would articulate as the principle of reinforcement: If the consequences to an action are bad, there is a high chance the action will not be repeated; if the consequences are good, the probability of the action being repeated becomes stronger.Skinner developed behaviour analysis, especially the philosophy of radical behaviourism, and founded the experimental analysis of behaviour, a school of experimental research psychology. He also used operant conditioning to strengthen behaviour, considering the rate of response to be the most effective measure of response strength. To study operant conditioning, he invented the operant conditioning chamber (aka the Skinner Box), and to measure rate he invented the cumulative recorder. Using these tools, he and Charles Ferster produced Skinner's most influential experimental work, outlined in their book Schedules of Reinforcement (1957).

- "... he was called Fred, and sometimes Red because of the color of his hair." https://translate.google.com/translate?hl=it&sl=en&tl=it...

 

- "Skinner - known to friends as Fred and having red hair - ..." https://books.google.it/books?id=s-YnBQAAQBAJ&pg=PT34...

 

 

1007) Ernest Dichter

Ernest Dichter (1907 – 1991). Austrian-born American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas.

- "It certainly applied to me, since I felt my red hair made me different."  https://books.google.it/books…

- "As a child at school, Dichter felt constantly observed and was made to feel like an outsider by other schoolchildren who picked on his red hair..."  https://books.google.it/books…

- "With his red hair, Dichter was not generally recognised as a Jew..."  https://books.google.it/books…

- "Rather stocky now, his once bright red hair more coppery-blond..."  https://books.google.it/books…

485) Georges Politzer

Georges Politzer (1903 – 1942). French philosopher and Marxist theoretician of Hungarian Jewish origin, affectionately referred to by some as the "red-headed philosopher" (philosophe roux). He was a native of Oradea, a city in present-day Romania.

- "Castor described Politzer in her memoirs: '... I liked even more his gestures, his oice, his freckles, and that flaming red hair which Sartre borrowed for his Antoine Roquentin.'" https://books.google.it/books…

- "... was a tall and awkward young man with a shock of red hair whose waves augured an unprecedented ardor for philosophical battle." https://books.google.it/books…

156) Lewis Terman

Lewis Madison Terman (1877 – 1956). American psychologist and author. He was noted as a pioneer in educational psychology in the early 20th century at the Stanford Graduate School of Education. He is best known for his revision of the Stanford–Binet Intelligence Scales and for initiating the longitudinal study of children with high IQs called the Genetic Studies of Genius. He was a prominent eugenicist and was a member of the Human Betterment Foundation. He also served as president of the American Psychological Association. A Review of General Psychology survey, published in 2002, ranked Terman as the 72nd most cited psychologist of the 20th century, in a tie with G. Stanley Hall.

- " Born in 1877, little red-haired Lewis preferred intellectual games and reading over sports or outdoor play..." https://alumni.stanford.edu/get/page/magazine/article/…

- "Red hair parted down the middle, wearing round glasses, Lewis Terman is nine years old." http://ir.uiowa.edu/cgi/viewcontent.cgi…
 
- "His red hair made him an especially alluring target." https://books.google.it/books…