1627) Arthur Harrison “Red” Motley

Arthur Harrison “Red” Motley (1900-1984). American salesman and publisher.

He began his business carreer with an advertising position with Crowell-Collier Publishers in 1928, moved on to become the Detroit Manager in 1935, and then in 1941 he became publisher of American Magazine.

 His success at American Magazine led him to become the president of Parade Magazine (1946–76), where he revived the business by following the recipe for success he developed at American. In 1946 Parade was 5 years old, losing money, and had a circulation of about 2.1 million. When he retired, it was distributed by 116 newspapers, and had a circulation of about 21 million.

He raised millions of dollars for his favorite causes, including the Desert Hospital Foundation in Palm Springs, the Palm Spring Boy’s Club, United Way and his alma mater, University of Minnesota. He was also a hardworking member of Alcoholics Anonymous.

He is the namesake of the Arthur Motley Exemplary Teaching Award at the University of Minnesota. This award recognizes faculty who exemplify the highest standards of teaching and scholarship and who have enhanced the lives of the University’s Liberal Arts students. Red received the University of Minnesota’s highest honor, the Regents Award, and was a charter member of the University of Minnesota Foundation.

He was an important member of the Zeta Psi collegiate fraternity.

In 1985, he was Inducted into the Advertising Hall of Fame.

His motto was “Nothing Happens Until Somebody Sells Something.” 

 

- "Red, who earned his nickname for his thatch of flaming red hair..." https://zetapsi.org/phi-alpha.../arthur-harrison-red-motley/